Features of Private Payer and Consumer Essay

A HMO is accredited by the state. For its more abject costs, the HMO has the most rigorous guidelines and the minutest alternative of suppliers. Its extremities are allotted to principal care doctors and must utilize network suppliers to be addressed, omit within exigencies. HMO were primitively planned to address all canonical services for a yearly bounty and visit co-pays. A health maintenance organization is coordinated throughout a business model. The model is based on how the terms of the correspondence link the supplier and the plan. Within all, nevertheless, enrollers must see health maintenance organization suppliers within order to be addressed. A group HMO foreshortens with more than one doctor group. Within some plans, health maintenance organizations members receive medical services within health maintenance organization owned facilities from suppliers who cultivate only for that HMO. Within others, members inflict the supplier’s facilities, and the suppliers can a lso treat nonmember patients. IPA (Independent or Individual Practice Association) type of health maintenance organization is an affiliation made by doctors with individually owned practices who foreshorten united to supply care for HMO members. A health maintenance organization compensates managed fees for medical services to the Independent Practice Association. The IPA in turn compensates its doctor members, either through a fee or capitates rate. Suppliers may link more than one IPA and generally see nonmember patients. A point-of-service plan is intercrossed of PPO and HMO networks. Members may prefer from a primary or secondary network. The primary network is HMO-like and the secondary network is generally a PPO network. Like HMOs, POS plans appoint a yearly premium and co-pay for office inflicts. A point-of –service may be integrated as a tiered plan, for exemplar, with dissimilar rates for particularly assigned suppliers, veritable participating suppliers, and out-of-network suppliers. Indemnity (insurance) call for deductible, premium, and coinsurance defrayments. They generally address seventy to eighty percent of costs for comprehended benefits after deductibles are assembled. Many have some managed care ch aracteristics since remunerators contend for employer’s contracts and attempt to assure costs. CDHP (consumer-driven or consumer-directed health plans) aggregate two elements which are (1) a-high deductible health plan and (2) one or more tax-preferable savings accounts that the patient; which is the consumer  addresses. The two plans cultivate together: The high-deductible health plans addresses tragedy losses, and the savings account devotes out of the pocket or unveiled disburses. CDHP authorize consumers to deal their usage of healthcare services and products. CDHPs decimate most co-pays coverage and agitate responsibility for managing the dollars within the savings account to mortars. CDHPs promote individuals to seek routine well-care gains. For the CDHP approach to cultivate, then, consumers must be capable to detect precise healthcare data. A health reimbursement account is a medical reimbursement plan set up and funded through an employer. Health Reimbursement Account are generally offered to employees with health plans that have high deductibles. Employees may submit claims to the HRA to be compensated back for out of pocket medical disbursements. Some troupes extend FSA, which is known as Flexible Savings (Spending) Accounts that augment employees other health insurance coverage. Employees have the alternative of putting pretax dollars from their remunerators within the FSA; they can then utilize the fund to compensate for sure dependent and medical care expenses. The FSA might be utilized within one of two ways. Within some companies, the employer has to file a claim with the plan after compensating a bill. The weakness of an FSA as equated with an HAS is that fresh dollars go back to the employer underneath the â€Å"use it or lose it† rule at the conclusion of the year. Employees must attempt to anticipate their years disbursements to avert either underfunding or overfunding the account. References: Valerius, J., Bayes, N., Newby, C., & Seggern, J. (2008).Medical insurance: An integrated claims process approach (3rd ed.). Boston: McGraw-Hill. U.S. Treasurer’s Office. http://www.treasury.gov.resource-center/faqs/Taxes/Pages/Health-Savings-Accounts.aspx The Regence BlueCross BlueShield of Oregon. http://www.regence.com/

Effect of Landslipe

Effects of Landslides Landslides are a major catastrophe the world as it is widespread andsignificant impact, including Malaysia. The effects of catastrophic landslides isdangerous to humans and to other living thingsFor example, the slope of the saturated with water to form debris flows or mudflows. Concentrated mixture of rock and mud may destroy the trees, houses, andcars and blocking the bridge. Mud mixed with river flow can cause devastatingflooding along the route. Similarly, the ice floes formed in the river caused by ice clogging the rivers andflows more slowly.However, it can produce enough energy to destroy the bridge. Icemay accumulate on the edge or on top of weak layers of snow or unstable causescrash occurred. Pyroclastic flows (pyroclastic) arising from dust debris of ash, poisonous gasand hot rock from volcanic eruptions that spread quickly to eat anything that traveledto the effects of destruction and death. Among the social effects that can be described as: 1. Econo mic Decline Landslides are certainly cause damage to property. This brings losses to theeconomy of a country. Economic rehabilitation is also needed in the area that hasexperienced a landslide.This would cost a lot and some of the offending countryeconomy. Example:1. A average, these landslides caused loss of $ 1-2 billion U. S. dollars and 25disaster in the United States each year. 2. At Utah, U. S. , in 1983, the total cost to repair the landslide area of 500 milliondollars and it is financing the cost of the most expensive landslide in U. S. history3. Loss due to landslides in the United States is estimated at 1. 5 billion dollarsannually. 4. Earthquake the earth Loma Prieta in October 1989 caused thousands of landslides covering an area of 5400 square feet.Causing losses of at least $10 million dollars . 2 . Damage To Infrastructure. Landslides can lead to damage to property resulting from the force flow or mud. Infrastructure land such as buildings, roads, places of leisure and so on can bedestroyed by the landslide occurred. Example:1. Destruction a building and placement. 2. Land massive collapse can cause the destruction of a city. 3. Damage to roads4. Affect communication system of roads and communication systems. Loma prieta5. Earthquake the earth in October 1989 resulted in tens of thousands of experienced landslides with an area up to 5400 square feet.Cause affectedroad communication system, property damage and destruction of homes. 6. At Alpine Valley, as a result of the City causing damage to the bridge flows asa result of the power flow. 7. Slip Estate Park Hill View occur on 20 Nov 2002 destroyed a bungalow. 8. May 15, 1999, thousands of residents in housing estates and the InternationalBukit Wangsa Ukay in Jalan Hulu Klang trapped when a landslide occurred inthe 100 meter event 5:20 am that closed the only road out into theneighborhood 3. Loss Of Life.Loss of life is a dangerous effect upon the occurrence of a landslide and it isdifficult to a void. Many lives will be lost upon the occurrence of landslidesExample:1. Landslide Estate Park Hill View occur on 20 November 2002 destroyed ahouse killing eight bungalows and family life. 2. Landslide in Highland Tower, Ulu Kelang cause of 48 people were killed andmany injured. 3. Landslide in Wales in the UK involves the rotation of the fine debris thatoccurs on hill slopes have been destroys a school causing 144 people werekilled, including 116 school children involved, aged 7 to 10 years. . Changes In The Surface Landscape. Landslide causes significant changes in the landscape of the earth's surface. Pile of soil and mud from the landslide activity caused the high ground may be flatand settling sediment can become thick very quickly. Consequently, dam rivers or lakes become more shallow to hold a lot of water. Water level becomes higher andthe ground becomes waterlogged areas. Landslides can also cause soil or rock slope becomes increasingly steep andunstable.

Chapter Questions

The approach suggesting that psychological disorders are illnesses that have underlying biological causes is called the:medical model is a condition marked by dramatic mood swings. Bipolar disorder The Diagnostic and Statistical Manual of Mental Disorders uses a checklist of observable signs and symptoms, but this tends to limit clinicians: understanding of their patients. Some theories propose that such as learning or childhood experiences might lay the foundation for psychological disorders. VIC : like poverty and community support systems, can play a role in the development and course of psychological disorders. Social factors The degree to which a behavior interferes with daily life and relationships refers to its: dysfunction. Classification system for mental disorders measures what it intends to A measure. Valid Ursula feels compel to hurt herself. Ursula self harm can be best described as a maladaptive behavior. With the people often predict the probability of something happening in the future based on how easily we can recall a similar type Of event from the past. Availability heuristic Most mental health professionals in North America use the evidenced-based classification system of mental disorders. Diagnostic and Statistical Manual of Mental Disorders chapter 8 which is an rapidly sprout new connections among each other, a dramatic phase of synaptic growth that is influenced by the infants experiences and stimulation from the environment. Neurons One significant milestone of the seniority stage is or an infants realization that objects and people still exist when they are out of sight or touch. Object permanence According to Erikson, the psychosocial stage from the twenties to forties is called which is time when most adults are creating meaningful, deep relationships. Intimacy vs. isolation. The flex occurs when a newborn infants cheek is stroked, as she turns her head in the direction of the touch. Rooting Children in the stage can be less egocentric and can understand the concept of conservation; however their logical thinking is limited to concrete concepts. Encounter operational proposed that cognitive development occurs in four periods or stages, and these stages have distinct beginnings and endings. Pigged chapter 14 implies that disorders have biological causes. Medical model The treatment approach in which a client works with a mental health professional to reduce psychological symptoms and improve quality of life is allied: psychotherapy can have an impact on the course Of some psychological disorders. Terrors Studying is difficult because its methodology has not been personalized and its use varies from one therapist to the next. Humanistic therapy Approximately how many Inmates in American jails and prisons in 2007 had at least one psychological disorder? 2. Mm evaluates the success of therapies. Outcome research Your therapist tells you that her role in your therapy is to help you achieve personal growth. Your therapist is a: positive psychologist Dry. Astrid is a psychoanalyst. She tells her clients that her main goal is to:Uncover unconscious conflicts. The type of psychotherapy aimed at increasing awareness of the self and the environment is called: insight therapy Sean has a psychological disorder that increases his risk to himself and others. Sean most likely experiences: psychotic episodes. Chapter 15 to persuasion, people pay attention to factors outside the message content, such as the credibility or appearance of the individual who relays the message. Peripheral route People from cultures are less likely to conform than those from collectivist cultures. Individualist Participants in Amalgams obedience study sat at a table that held a control anal for the supposed generation of: shocks Social loafing is more likely to occur in societies where people place a high premium on:individuality and autonomy. The most famous illustration of the bystander effect was the attack on 1964. Kitty geneses studies were willing to administer what they believed to Participants in be painful and life-threatening electric shocks to other human beings. Algiers The diminished sense of personal responsibility, inhibition, or adherence to in social norms that occurs when group members are not treated as individuals is referred to as: identification. Which statement BEST characterizes social exchange theory? We help others when the benefits of our good deeds outweigh the cost. Group popularization is the tendency for a group to take a after deliberations and discussion. More extreme position In a classic study on expectations, administered a nonverbal intell igence test to students in a San Francisco elementary school. The students whom the teachers were told would show surprising gains achieved greater increases on their test scores. Rosenthal and Jacobson and its associated Stresses can have a lasting impact on the development of the brain and subsequent cognitive abilities. Poverty The method for gaining compliance that involves making a small request first, followed by a larger request is called the: foot in door technique Chapter 12 Gender intense physiological demands, the body cannot address any new threats, and some people start to show signs of such as hypertension and arthritis. Sissies of adaptation does not require participants to retrieve information from the distant past, thus reducing opportunities for error in memory. Prospective study Chapter 11 Some aspects of adult personality appear to derive from which refers to distinct patterns of emotional reactions and behaviors observed early in life. Temperament The collection of rules that guide the ego as it negotiates between the id an d the environment is called the: reality principle If a parent is too harsh or lenient about toilet training, the child may grow up with a(n) personality, being rule-bound or stingy. Anal retentive Karen Horned believed that people respond to feelings of helplessness and isolation, created by inadequate parenting, which she referred to as: basic anxiety have profound interpersonal relations, maintaining deep and lasting friends pips. Self- actualities A distinct pattern of emotional reactions and behaviors observed early in life is called a(n): temperament According to Freud, awareness is equivalent to: conjunctions is impulsive and illogical. D According to Freud, one resolves the Oedipus or Electra complex during the: genital stage According to Adler, not everyone is successful in overcoming feelings of helplessness and dependence, but instead develop what is known as a(n): inferiority complex Your professor is talking about how Freudian theory intersects with cognitive theory. He uses the example of the which forms a bridge between memory and conscious awareness. Episodic buffer You are drawing a diagram of Frauds structures. Which structure would appear at the top? The superego re primal images, patterns of thoughts, and storyline stored in the collective unconscious. Archetypes You are writing a paper titled Frauds theory of the emergence of unconscious thoughts in conscious thinking. You are arguing that u nconscious thoughts can appear in consciousness via: process among awareness perspective emphasizes relationships, environmental influences, individual behavior, and mental processes that come together to form personality. Social-cognitive you think about going out instead of studying but then you consider what it would be like to get a poor grade. According to Freud, the helped you come to this conclusion.

The Irish Potato Famine Essay Example | Topics and Well Written Essays - 1500 words

The Irish Potato Famine - Essay Example Let us try to overview the historical context which preceded The Irish Potato Famine, and on ground of this try to find out what principle factors provoked the famine. The Irish Potato Famine is the name of a famine that took place in Ireland between 1845 and 1849, but immediate effects of which were felt until 1851. If we refer to dry statistics, then we may learn that the total number of people who died from this famine is unclear because there were no exact historical records. However, according to different estimates it is supposed that the general number of victims that can be directly and indirectly attributed to the famine ranges from 500,000 to more than one million (Lyons, 1985, p.14). Aside from the enormous death toll, there were many other social and economic consequences of the famine. Among such consequences were several million Irish refugees who during and after the famine emigrated to Britain, America, Canada, and Australia (Scally, 1996, p.167). Also, as we shall see, the effects of the famine on Irish culture and economy were so great that it significantly changed them. At this point we may begin to wonder whether the very fact that such a profound historical event as the Irish Potato Famine took place can be explained purely by natural causes, or maybe there was an involvement of social, economic, and political factors which contributed to the famine To see if this was the case, let us firstly overview political and economic environment in which the famine happened, and then consider demographic and agricultural aspects relevant to the famine. Speaking of the political context of the famine, we of course must mention relations between Ireland and Great Britain in the middle of the nineteenth century. Since the Act of Union of 1800 Ireland was to be formally represented by one hundred members in the House of Commons in the United Kingdom, which was merely a one-fifth proportion of representation of Great Britain. Moreover, in addition to the low level of Irish representation in the parliament of Britain the needs of Ireland were given a low priority. It was not surprising as most of the members of government had never even been in Ireland themselves. To better feel the situation of that time, we should add that the British dominance was as well fortified by the unification of the churches of Ireland and England, with the ensuing leadership in Ireland of the Anglicans and exclusion of Roman Catholics and Presbyterians from membership in governmental bodies. Only by 1829 was political equality restored in Ireland in certain s pheres. This included the possibility to participate in free trade between the British Isles, and admission of Irish merchandise to colonies of Britain on equal terms with British goods (Otuathaigh, 1972). Now, on ground of the mentioned signs of oppression of Ireland it was suggested by some historians that the Irish Potato Famine was in fact a genocide initiated by the British against Ireland. However, this accusation is dismissed by most scholars as too radical, and instead it is thought that the policies of Britain during the famine can rather be blamed as fallacious, ignorant, and fatal, and that as a significant reduction of population of Ireland was deemed desirable by many British politicians they might just had decided not to intervene in the natural course

My Philosophy of Nursing Essay Example | Topics and Well Written Essays - 750 words

My Philosophy of Nursing - Essay Example One's philosophy in nursing embodies the concepts of holistic nursing where addressing the illness of a patient includes integrating not only medical interventions, but also other facets that are evidently needed by the patient: emotional stability, and improving social interaction, as required. One acknowledges that the nursing profession that focuses on the holistic nursing approach should continue to grow through learning updates and be involved in the continuous pursuit of higher education. The outlook on the profession remains optimistic as noted: â€Å"employment of registered nurses is expected to grow 26 percent from 2010 to 2020, faster than the average for all occupations. Growth will occur primarily because of technological advancements; an increased emphasis on preventative care; and the large, aging baby-boomer population who will demand more healthcare services as they live longer and more active lives†. The current discourse has successfully identified oneâ€⠄¢s personal philosophy in nursing as being able to provide direct and holistic patient care that ensures all facets of a patient’s illness is duly addressed through according to the comprehensive improvement of the well-being of the patient. The rationale and approaches were taken to develop this particular mindset and philosophy were presented. The vast opportunities for growth, in conjunction with a dynamic and multi-faceted approach to learning and practicing what one learned provides effective opportunities to be an instrumental.... It is at that moment that one was confirmed that nursing is the profession for me. Likewise, it is also then that one’s philosophy on holistic nursing started to evolve. The American Holistic Nursing Association (AHNA) defines holistic nursing as â€Å"â€Å"all nursing practice that has healing the whole person as its goal† (American Holistic Nurses’ Association, 1998, Description of Holistic Nursing). Holistic nursing is a specialty practice that draws on nursing knowledge, theories, expertise and intuition to guide nurses in becoming therapeutic partners with people in their care. This practice recognizes the totality of the human being – the interconnectedness of body, mind, emotion, spirit, social/cultural, relationship, context, and environment† (American Holistic Nursing Association, 2012, par. 1). One’s philosophy in nursing embodies the concepts of holistic nursing where addressing the illness of a patient includes integrating not on ly medical interventions, but also other facets that are evidently needed by the patient: emotional stability, spiritual counselling, and improving social interaction, as required. Approaches in Developing Nursing Philosophy The basic theoretical framework learned through course modules in nursing assisted in enhancing one’s knowledge on the profession. Courses in health promotion and maintenance, promotive and preventive nursing care, curative and rehabilitative management, continuation of care for patients with specific problems, and nursing management and leadership, among others are instrumental in providing the academic foundation. Immersion to actual nursing practice and direct access to patient care through various health care settings further acknowledged one’s firm

The Greatest Challenges for a Reconstructed Intelligence Community Essay

The Greatest Challenges for a Reconstructed Intelligence Community - Essay Example Furthermore, it is obvious that intelligence agencies and services are one of the most reliable factors of the inner and foreign stability of a state. So, there are a lot of greatest challenges facing the U.S. intelligence community in the years to come. This paper will discuss the greatest challenges facing different U.S. intelligence services in our days. The paper will cover the challenges of such important American intelligence agencies as FBI, CIA, DIA, NSA, DNI, State Dept Intelligence, NRO and the military services. This list is not all-inclusive, but these are the most important intelligence agencies of the state which play great role in the state and the nation security providing, and the challenges facing them reflect the full range of challenges facing all the intelligence community of the United States. 2. There are some global challenges facing all democratic states and consequently their intelligence communities in the 21st century. "The threat to the United States that the Intelligence Community must mitigate takes several forms. ... These problems are common for most countries, as well as for the United States. These global world problems facing the world are being transformed into the global greatest challenges facing the U.S. intelligence community in the years to come. How can these common challenges affect the planning and activity of the various members of the intelligence community in the United States The FBI (Federal Bureau of Investigation) is one of the most important investigation services in the U.S. One of the challenges facing the organization today is connected with the antiterrorist coalition operations in Iraq. "The FBI is facing one of the most dangerous, difficult challenges in its history as agents and analysts try to solve a string of deadly bombings in Iraq" (2). There are about 300 FBI agents in Iraq who investigate numerous cases of terrorist bombing attacks and help to find suspects in these terrible actions. The challenge is connected with the difficulty to investigate such cases and large number of them: "The FBI is involved in about a dozen bombing investigations in Iraq, focusing on those that involve civilian or government targets rather than attacks directly on U.S. or coalition military forces" (2). The FBI agents sometimes risk their lives to follow their duty in different countries. There are some troubles facing the FBI in Iraq, Bali, Saudi Arabia and other countries: "In a telling sign of the peril, FBI agents must be accompanied by American troops whenever they leave their secure compound at the Baghdad airport. Further complicating their job is the lack of a cooperating foreign government to help them and the paucity of high-quality intelligence from either informants or

Financial Crisis about Fannie Mae Research Paper

Financial Crisis about Fannie Mae - Research Paper Example The Congress and President Roosevelt then passed a bill allowing for the establishment of Fannie Mae in order to freeze up capital by buying mortgages from lenders (Birger 38). The company was therefore chartered by the Federal Housing Act of 1934 to relieve the housing problem and increase homeownership among Americans. The primary purpose of Fannie Mae was to develop a secondary mortgage aimed at rejuvenating the financially strapped lenders such as loans and saving associations, mortgage banks, and commercial banks. Being a charted financial institution which is regulated by the Federal Housing Finance Agency (FHFA), Fannie Mae was not affected by the Gramm-Leach-Bliley Act of 1999 (Birger 44). Before the 2008 housing bubble burst, Fannie Mae was very successful. However, the fall in home prices and mortgage securitization changed the mortgage and housing sectors, which culminated in plummeting property values and foreclosures. The subprime events are partially blamed for unethical considerations by the lending institutions. However, the weight of the crisis can be explained by the global financial contagion, which was inevitable and hence characterized as bad luck. Following the global financial crisis, all the financial and credit institutions either were either culprits or victims. The financial hardship period was met by a higher degree of defaults in the loans and credits advanced to potential borrowers. On their part, Fannie Mae was blamed for their inability to regulate and control internal affairs which included poor accounting and credit policies (Birger 45). After the real estate cratered, it was criticized for being unable to safeguard their investment portfolio s. Having heavily invested in the subprime-backed securities, a higher rate of default in the mortgage industry adversely affected the company.

The Similarities and Differences in Perceptions of a Thai Boutique Essay

The Similarities and Differences in Perceptions of a Thai Boutique Hotel Between Hoteliers and Guests - Essay Example The guests assert that a boutique hotel is distinguished by its size. It has less than a hundrded rooms and does not form part of a big hotel chain. Moreover, it is usually found in an urban setting, and are uniquely designed. On the contrary, managers emphasize the hotels uniqueness rather than its size. On the rationale for choosing such hotels, the response of the guests can be summarized into five main factors: (1) design; (2) services; (3) atmosphere; (4) location; and (5) price. The managers, on the other hand, emphasize the boutique hotels leverage on price. On attributes, it can be said that for majority of guests, the atmosphere is one very influential factor in helping them choose a hotel to check in.   Another variable that a guest considers important in the choice of hotels is the design, which is affirmed by the respondent managers, indicating that a unique concept is a strong selling point of boutique hotels.   Finally, all managers have the same opinion that the lo cation is also as important as the design and the atmosphere noting that the right location can be an advantage if the boutique hotels cannot compete with the prestige of the chain hotels. It may also be concluded that in terms of guest expectations, convenient location, radiant style, quality product offerings, available amenities and facilities, excellent customer service are among the services and/or attributes that a guest would expect the most from the boutique hotel. Boutique hotels originated in the United Kingdom in the early 1980s when Anouska Hempel designed the first boutique hotel called Blake’s located in London. However, there has been much debate going on regarding this issue, with some individuals arguing that the concept of boutique hotels started in 1984 thanks to a certain Ian Schrager and Steve Ribell, both of which opened Morgans Hotel in New York (Brights, 2007). In this chapter, the researcher would like to give a brief introduction about

Impact of Technology on Recruitment and Selection Process Essay

Impact of Technology on Recruitment and Selection Process - Essay Example 45-89). Therefore, there have always been new methods and techniques of recruitment as the time changes. Recruitments in the past and in the present have different aspects but still the motive of both remains one, which is to get the best out of thousands. In the past, companies used to advertise vacant positions through newspaper, internal recruitment, or through simple postings in the main plant. Mostly, the most qualified applicants would not be aware of these job vacancies, so the companies often having no other option had to fill the positions with people that did not have sufficient qualification and skills to cope up with requirements of the position (Bergiel, 2008, pp. 20-78). Today in the world of corporate organizations, technology has captured a huge attention and importance. It has acquired this much attention because of its vast and diversified applications that organizations can utilize to make minimal use of capital to make maximum amount of capital. Technology process es and methods are often very flexible, automatic and give quick responses. Technology can record, communicate, and react to a number of data put in by users. It can help organizations in number of processes such as inventory cycles, advertising, financial statements, and other financial processes, record keeping of customers and employees and managing information. Now companies have also started using technology in recruitment process through websites, online portals etc. One of the major advantages of technology is ease and flexibility in recruitment process of organizations. This paper will discuss in detail about the impacts of technology on recruitment (Bowen, 1986, pp. 371-383). Firstly, there are five types of recruitments. In-house recruitment and recruiters look for executives and other top positions. Besides, niche agencies take care of specialized recruitment, employment agencies and job search engines or recruitment websites. Using technology, all kind of recruitment age ncies and employers allow job portals on websites to advertise their open position so that job seekers can see it and submit their resume. Online job search engines have various pricing models; advertisement is there on each job listing. The companies pay money to Job Search Engines for every click on their advertisements (Cascio, 2003, pp. 20-89). The most common method of advertising is still rooted in location, resume views, and duration of the job posting. Some niche engines generate income merely from advertisements because people large number of people is always in the search of good jobs. For this reason, they look into every option available and click on every advertisement they see. Due to current global recession, employers usually get large number of applications for advertised positions and find it difficult to handle all of them and find the best one. For this reason, some of the organizations such as IBM and Volkswagen have created certain web forms for receiving appli cations. In these web forms, applicants enter their basic information, which the company requires in order to preselect the candidates (Dineen, Ash, and Noe, 2002, pp. 723-734). Based on this information, companies preselect few candidates with an automated system. After this employers proof the testimonials of experience and education, they

EXPEREINCE ATTENDING A REGAEE PARTY OR CONCERT Assignment

EXPEREINCE ATTENDING A REGAEE PARTY OR CONCERT - Assignment Example Even the people’s clothes mirror their current state of mind: psychedelic t-shirts of all colors twisting and turning, as if someone spilt buckets of color on them and then let them go outside. I walk slowly among the crowd, pushing my way through to the bar, and even though the place is crowded, no one seems to mind you pushing them to pass by. They are smiling, nodding in acceptance and good mood, completely letting themselves go, losing themselves in the hypnotic power of music. The rhythm is so intense that it takes hold of you and it doesn’t let go. The people resemble one huge tidal wave of color, of nations, black, white, red, yellow, it doesn’t matter. This is where the whole world is united through music, they are one and I am a part of this divine unity of color. I reach the bar and ask for a drink. The bartender is a young guy, with hands of an octopus, moving so quickly that you can barely see them. With the glass in my hand, I turn to the crowd and j ust watch them, responding to the voice of the DJ, who created a magical relationship between himself and this human tidal wave which is hypnotized by the power of love, unity and human brotherhood that this music conveys. I close my eyes and let myself go†¦

Mass Media and Its Influence in Shaping Ideas Essay Example for Free

Mass Media and Its Influence in Shaping Ideas Essay Dramatic advances in mass communication and transportation during the past 50 years have truly created a global village; a mass society. Things occurring anywhere are now quickly known everywhere. Mass media both overwhelm us with information and help us to sort it out. The development of mass media has had a great influence on our lives. We have come to depend on it for information and so forth. In doing so, we allowed it to affect important aspects of our lives. Media, why is it has been a hot topic of discussion in our nowadays society? We find that in our country, Malaysia, the mass media plays a very crucial role in influencing and changing the thinking of our current society. Taking this one issue as an example; the issue that has been a viral recently, which is Public Resurrection Rally or also known as Himpunan Kebangkitan Rakyat. Apart of being famously spread through media in internet such as online news and videos, surely the main mass media including television, radio and newspaper also made a wide coverage on this issue no matter they are supporting it or not. However, for sure when they differ in their goals and interests, hence the way they report about the issues also differ. This different ways of reporting thus causes varying acceptance in society. Quoting one finding by Shanto Iyengar in his book entitle ‘Is Anyone Responsible? ’ while he was doing an evaluation on the effects brought by news on television concerning political issues, he found that the carriage of the issue through the news on the TV has developed an understanding of the general public towards the political problems occurred. Meaning to say here, it could be the media who the one creating the issue permitted, or it could be media too who provides the solution for it. We cannot deny the enormity of the power and influence of the media in shaping the flow of thinking of our society. When there is only one issue raised by the media, then the issue will also be followed by the society either through their leisure or through serious discussion, through their words, as well as through their status shared on Facebook or Twitter. And that’s why, Iyenger again mentioned together with his friend; Donald Kinder in News That Matters, â€Å"when television news focuses on a problem, the publics priorities are altered, and altered again as television news moves on to something new. Sometimes, the issue raised is only one. However, different ways of putting up the stories may cause different way of viewpoint. It may be that with dealing on an issue will make people have a good look toward one party or side. Meanwhile, it can also be that with another way of handling an issue may causes people to have bad sentiment at one side. Mass media, if they are honest, thus the true way of thinking can be mould among the society. Conversely, if they deviate and go off from the principle they should be, then so goes the pattern of thinking that will exist in the community. Thinking of how great is the influence of media in determining the current mindset of society; media thus should be honest and trustworthy in carrying any issue or theme into the community. Seeing the reality of nowadays media, it is not easy for them to stand as a natural institution or unequivocal to any party. When the media were in favour of any party, then the way they play with an issue or problem will always favour to the side they support. Sometimes, mistakes and glares made by the side supported no matter how big would it be are usually hidden or removed by creating offense related to the other side which have different ideology or schools of thought. Any media if it is used for the benefit of one party, surely it will be a mouthpiece of the party. Hence, all reports, news, issues taken will surely favour them. Media should act as a tool to educate the community. Media plays an important role in developing the mindset of society, whether to form a good and clean mindset or the other way around. Media should not be exploited to manipulate people to have the wrong way of thinking. The effect will lead to duping of the society itself.

One Shot Society Essay Example for Free

One Shot Society Essay As the great Colin Powell said, â€Å"There are no secrets to success. It is the result of preparation, hard work learning from failure. † People’s success in life is determined by their sacrifice and hard work while young. We can go back in time and arrange every error we commit, meaning that we only have one opportunity in life. My essay will talk about the differences between Hondurans and South Koreans in terms of effort, opportunities, demands and expectations. Countries such as South Korea take very seriously the academic part of life in order to succeed in every aspect of it. Since early people grow with this way of life in which giving every inch of effort counts. Parents lead their children with strict habits of studying instead of doing other activities. Society demands youth to get well prepared for life and they have to respond by demonstrating it in their academic life. The results of studying and being dedicated shows when preparing for college. For example, admissions test for college is a day where society paralyzes, because this is crucial, this is the only shot they got to start with the right foot and have a decent life for probably the next 60 years. If people are not enough dedicated, they will have more difficulties in life. Koreans are usually hard working by nature; they don’t need to be told what to do, they work for it and at the end everything pays. On the other hand we have Honduras, a poor country where society has low demands on individuals; A country where goods are not fairly distributed. Not everyone in the country has opportunities to succeed, if people do not have money, even if they have the desire of giving everything in academics, opportunities do not present. Public education is very poor. Only the social class that can pay has a fair higher education. Academics is not something primary and society’s demand are not so harsh on young people. Even if youth doesn’t have a fine education after high school they can probably find a way out and earn money and because of this reasons not every student gives all their effort. Opportunities present to the ones who know wealthy people and government figures. The majority of Hondurans are not hard working people and society doesn’t give that much opportunities. These two countries are very different in almost every aspect but have similarities on a few. South Korea is a rich powerful country where every kid has to be very dedicated to their studies in order to succeed, young people usually study until 4 and then go with tutors, and meanwhile few Honduran kids are dedicated because of the poor society demands. Schools end about 2 or 3, then do a couple of homework and that’s it. 00% of South Korean parents want their children to get to college, while not every Honduran parent sees college as a mandatory thing to do. The level of work in South Korea surpasses Honduran one and the results show in the evolution as a society and as a country. The little similarity between these two countries is that not so much work opportunities are presented for people who study, making it hard for some people to succeed. In conclusion people should take advantage of that one shot life gives us even if we are in different countries.  To make a difference and overcome difficulties people have to be hard workers to demonstrate society our capacities and accomplish our life goal, which I think for the most is having a wealthy life. Rich countries such as South Korea evolve because of their work, even if this means doing sacrifices and passing through lots of stress. At the end results will show and society will grow. â€Å"Those who have everything given to them become lazy, selfish, and insensitive to the real values of life. The very striving and hard work that we so constantly try to avoid is the major building block in the person we are today†.

Attentional Control and Working Memory

Attentional Control and Working Memory Attentional control and working memory over top-down, bottom-up factors Complicated activities rely on attention to selectively focus on task-relevant stimuli while overlooking salient distractive stimuli. For instance, drivers need to able to attend to oncoming traffic while simultaneously ignoring distracting stimuli such as eating, looking after children, or hearing the bell of a cellphone receive a message. Most models pertaining to the selectivity of attention suggest that our attention is biased to either stimulus-based factors (bottom-up selection) and/or goal-driven factors (top-down selection) (Theeuwes, 2010). Physically salient properties of objects that draw attention involuntarily are bottom-up factors, in contrast, past knowledge, goals, and future plans are top-down factors that automatically guide our attention (Katsuki Constantinidis, 2014). Attentional control researchers have continuously argued whether goal-driven factors or stimulus-based factors have a larger influence on attentional control. However, this assumes that attention co ntrol involves a dichotomous selection between stimulus-based factors and goal-driven factors. This is an assumption that is incorrect and does not consider attentional control research that exists beyond this dichotomic viewpoint (Vecera et al, 2014). Past theories of attention focusing on the biases between goal-driven (top-down) and physically salient stimuli (bottom-up) do not take into consideration findings that persist outside of these factors, such as, the influence of experience with distractors on future search tasks. Attentional control, using working memory of distractor experience and strong biases, is a more effective posit than the dichotomic bias between goal-driven factors and physically salient factors. Although the dichotomy of bottom-up and top-down does not account for selection biases that are not goal-related nor physically salient, it still provides a highly acceptable theory of attentional control. The first visual sweep is completely driven by stimuli (Theeuwes, 2010). Theeuwes (2010) claims that the most physically salient item drives attention during the first visual scan, it is not until later in time that visual selection is biased in a top-down manner. This top-down manner involves feedback processing and voluntary control based on willful plans and current goals. Theeuwes (1992) found that when looking for a circle among diamonds of all the same color, the response time was a lot slower when one of the diamonds was red. Their study demonstrated that salience has an impact on visual attentional control. Goal driven selection matches targets that most fit the observers goal template. For example, when at the supermarket, if the goal is to buy a red apple, the observer wi ll prioritize red items. Overall, the bottom-up and top-down model offers a much more simplistic approach to attention and is one that can be easily accepted due to its lack of complexity in reasoning. For instance, it is easy to comprehend that items that pop out are more likely to grab attention, as well as, current selection goals of the on looker. However, this theory suggests that irrelevant items are not learned and cannot be used in future search tasks. Both stimulus-based and goal-driven factors influence attentional control, however, researchers have recently started to notice the impact experience has on the selective nature of attention (Awh et al., 2012). For example, participants point out noticeable, color targets quickly if the target-color is repeated throughout subsequent trials (Maljkovic Nakayama, 1994). They found that even when observers have a strong stimulus-based bias towards the target, experience strengthens this bias. Accordingly, priming of pop out of targets in repeated trials demonstrates the ability of experience to change the efficiency and overall efficacy of attentional control (Lee, Mozer, Vecera, 2009). These findings further support the idea that experience can influence attentional control, an idea that is not supported by bottom-up and top-down theories. In contrast to research done in favor of bottom-up, top-down posits, one memory system that falls in favor of experience and attentional control is priming of pop out (PoP). PoP occurs when individuals can point out a target faster if the essential feature of that target is constant in subsequent trials (Maljkovic Nakayama, 1994). In their study, they had their participants look for a colored diamond and had them identify if the diamond had a feature missing from either side. They found that PoP helped individuals and increased their response times. Their findings suggest that by continually showing a targets defining features, it reinforces the selective bias towards that targets features. In a similar vein, Tulving and Schacter (1990) found that representation systems based on perception allow for perceptual priming to occur. These representation system process new information in short-term memory. This short-term memory hastens the processing of similar information in future task s. Thus, when the visual information sweep frequently encounters similar items to process, these items are processed in a faster manner because short-term memory already has a memory trace of that item. Priming of pop out further demonstrates how learned experience with physically salient items benefits subsequent search tasks. It demonstrates that passive priming can provoke strong selection biases that have nothing to do with goal-driven selection. The bottom-up, top-down attentional control model does not consider these findings. Large amounts of research on attentional selection cannot be accounted for by the tendency to group attentional control in either top-down or bottom-up factors (Awh et al., 2012), for example, memory. There are two types of memory that have different roles and first need to be distinguished. Visual working memory depictions are different from visual long-term memories (VLTM). Visual working memory depictions are held for a limited amount of time, while visual long-term depictions continue throughout time (Luck, 2008). The constant maintenance of information limits the length of time for which visual working memory (VWM) depictions are upheld in memory. Lastly, VWM can only hold three to four items at the same time, while VLTM depictions are not bounded to a specific amount of objects (Brady et al., 2008). Although VWM is important in memory, VWM, in regards to attentional control, is specifically important for building experience with distractor rejections, but, is not useful for fut ure use. Visual long term memory (VLTM) uses information (information that is no longer relevant to the task) encoded in the past to guide attention (Fan Turk-Browne, 2016). In their first experiment, Fan and Turk-Browne (2016) found that VLTM for the associated location of a target guided spatial attention during visual search for the target, even when this location was not relevant to the task. Their second experiment expanded on these findings by discovering that VLTM for the associated color of a target influenced attentional capture in a different task. Memories can guide attention toward associated features, even when these features were encoded incidentally and were never relevant to any task (Fan Turk-Browne, 2016). An items features are automatically retrieved from long-term memory based on environmental cues encoded into working memory. These working memory representations bias selection toward items perceived in the world that match with features in memory through react ivation. An example of this would be shopping at a supermarket frequently gone to. When shopping at the local supermarket looking for your favorite cereal, for example, you are less likely to be distracted by other grocery items because you know where youre going and do not have to scan the visual area as often as opposed to it being the first time at that specific store. Observers find targets more easily when knowledge is given beforehand concerning the physical features of the target, like location, identity, and color (Moher Egeth, 2012). This is a process known as visual cueing. Observers find targets more easily, when they are told beforehand, not to look at certain irrelevant areas of the display areas that will not have any targets pop up. For example, an individual is more often than not to find their friend at a mall if told that their friend will be wearing a bright yellow shirt. In the same manner, Woodman and Luck (2007) found that targets were located faster if distractor items that were in the color that had to be ignored were present versus the distractors not being there at all. They concluded that participants used a template for rejection wherein items that match any beforehand features that had to be ignored, could be avoided during search, thus, items possessing the feature that had to be ignored were quickly rejected, ultimatel y, minimizing the size of the search. Knowing what not to look for reduces the number of items needed to be scanned, inadvertently reducing the time it takes to search through items. Further extending current research on the theory that individuals can use cues to bias attention away from salient distractors, individuals need experience with distractors before the distractors can actually be ignored (Cunningham Egeth, 2016). Experience with irrelevant stimuli can improve search in tasks. Learning to ignore features can result in a benefit in search tasks because time spent learning about these features, that need to be ignored, enhances its ability to be used by individuals in future search tasks (Cunningham Egeth, 2016). Results from their experiment found that within the same task, observers only benefited from cues that were consistent and not by cues that changed trial by trial. This demonstrates that cues can only be beneficial in search tasks if the cues are repeatedly shown ; developing a more concrete trace in long term memory in which participants can use. The mentioned studies establish that memory is an important part of the attentional selection process. The concept of memory cannot be put into a category that is either stimulus-driven or goal-driven, but rather makes its own valid case in the plethora of selection phenomena. Biased competition proposes that attentional control mechanisms occur when several neuronal axons land in the same receptive vicinity (Desimone Duncan, 1995). They found that when several stimuli fall into one receptive field, a neuron has multiple choices as to which of these stimuli it should respond to; this is quite an uncertain process. However, attentional mechanisms solve this uncertainty through two processes: attention is biased towards matching target objects with templates held in VWM. And, attention is biased towards items that are physically salient. Objects that are held in VWM are preferred over objects that are not because cells that have the objects features show higher rates of activity (Miller Desimone, 1994). Features of items in the external world are represented by these cells held in VWM, thus, the higher the activation rate, the more probable these neurons are to reach supra-threshold and fire an action potential when an external item matches that of the ite m in working memory. In support of experience and attentional control, biased competition reveals that past experience directs learning towards novel characteristics in settings and plays an important role forming the long-term memory system (Hutchinson et al., 2016). Frequent studies of attention have looked at task-related goals and its effect on memory encoding, but not much research has investigated the role of memory guiding itself during selection (Awh et al., 2012). According to Hutchinson et al. (2016), memory allows for the brain to differentiate between old information (information in which the individual has already encountered) and new information that will give the best representation of the surroundings. Thus, in circumstances that involve both the presence of old and new information, old information will affect how new information is processed and interpreted. Biased competition further supports that experience has an effect on what enters the memory system, which then, subsequently affect s the attentional systems use of templates in the prioritization of certain items. Cases that cannot be explained by the traditional dichotomy of attentional control can be further expanded by reward control. Although attentional selection can be voluntary, in the case of goal-driven tasks, subsequent selection can be provoked be rewards. Hickey et al. (2010) had participants look for a diamond shape while also ignoring irrelevant color stimuli at the same time. Participants were given a low or a high monetary reward depending on whether they answered right. The researchers found that rewards could bias attentional selection to either the target or to the irrelevant stimuli trial after trial.ÂÂ   For instance, if the target color stayed the same on subsequent trials, participants had a fast response time after given a high monetary reward. However, when the distractor had the same color as the previous target, reaction times were slow after given a high monetary reward. This study suggests that monetary reward influenced attention towards the color that was gi ven the high reward, irrespective of whether the color was associated with the distractor or the target. Several studies have shown that attentional selection is biased towards monetary reward. These findings cannot be explained by the voluntary, top-down or the physically salient, bottom-up attentional control dichotomy. Monetary reward further demonstrates that the dichotomic posit of attentional control is one that is incomplete and that monetary reward only expands on the present findings related to selection phenomena. Rewards are one of the strong biases that have a significant influence on selective processes. When encountering physically noticeable distractors, the experiences built on these distractors allows individuals to focus in future search tasks. This finding reveals that experience with physically noticeable distractors, and not only target templates held in working memory, benefits the high functionality of attentional control. Like further posits of attentional controls dependence on experience, learning to reject irrelevant stimuli depends on visual long term memory. This is an acceptable finding to grasp because long term memory possesses the ability to direct attention to target items in the present and later on, and, away from distractors. This finding further validates that attentional control cannot be explained by purely using the dichotomy of goal-driven and physically-salient-driven efforts. Rather, attentional control is an active process founded on creating experience with specific objects. Consequently, attentional control is a skill that is increasingly sharpened a s we gain experience out in the world. By not having much experience, the skills used in controlling attention is rather basic and depends on the simple use of the physical noticeability of object features. However, as individuals experience increases with certain tasks, the skills involved in attentional control sharpens and focuses on specific features. Once our attention is focused on a specific set of features, top-down control of attention can operate more efficiently. The importance of attentional control can be further seen in everyday life, especially in the realm of mental health. Several findings have found that there is a high correlation between those who suffer with mental illnesses and levels of attentional control. Individuals who have Alzheimers disease, for example, have trouble maintaining goal-directedness (Coubard, et al., 2011). They found that Alzheimers disease affects the ability of switching attention, suppressing, and preparing attention for random events. Further, individuals who suffer from schizophrenia and attention deficit hyperactivity disorder (ADHD) have a fast response time in tasks when levels of anxiety and depression are lessened (Sarter and Paolone, 2011). Emotional processing is an important of human interaction and communication. Low attentional control would hinder the ability to shift attention away from potentially threating information which would increase ones susceptibility of developing harmful psychological effects (Fergus et al., 2012). Post-traumatic stress disorder (PTSD) is another mental illness that is also affected by attentional control. Individuals with PTSD and low attentional control show attentional avoidance (Schoorl et al., 2014). Attentional avoidance is the concept of biasing attention away from threatening situations. These threatening situations serve as triggers that remind individuals with PTSD of the traumatic events they have experienced. This cognitive avoidance can be dysfunctional becaus e individuals with PTSD do not face threatening stimuli head on and avoid it, which, deprive them of the chance to realize that the traumatic event will not occur again (Schoorl et al., 2014). This was only the case when post-traumatic stress disorder symptoms were high and attention control levels were low. Works Cited Awh, E., Belopolsky, A. V., Theeuwes, J. (2012). Top-down versus bottom-up attentional control: A failed theoretical dichotomy. Trends In Cognitive Sciences, 16(8), 437-443. doi:10.1016/j.tics.2012.06.010 Brady, T.F., Konkle, T., Alvarez, G.A., Oliva, A. (2008). Visual long-term memory has a massive storage capacity for object details. Proceedings of the National Academy of Sciences, 105(38), 14325-14329. doi: 10.1073/pnas.0803390105 Cunningham, C. A., Egeth, H. E. (2016). Taming the white bear: Initial costs and eventual benefits of distractor inhibition. Psychological Science, 27(4), 476-485. doi:10.1177/0956797615626564 Coubard, O. A., Ferrufino, L., Boura, M., Gripon, A., Renaud, M., Bherer, L. (2011). Attentional control in normal aging and Alzheimers disease. Neuropsychology, 25(3), 353-367. doi:10.1037/a0022058 Desimone, R., Duncan, J. (1995). Neural mechanisms of selective visual attention. Annual Reviews of Neuroscience, 18(1), 193-222. doi: 10.1146/annurev.ne.18.0030195.001205 Fan, J. E., Turk-Browne, N. B. (2016). Incidental biasing of attention from visual long-term memory. Journal Of Experimental Psychology: Learning, Memory, And Cognition, 42(6), 970-977. doi:10.1037/xlm0000209 Fergus, T. A., Bardeen, J. R., Orcutt, H. K. (2012). Attentional control moderates the relationship between activation of the cognitive attentional syndrome and symptoms of psychopathology. Personality And Individual Differences, 53(3), 213-217. doi:10.1016/j.paid.2012.03.017 Hickey, C., Chelazzi, L., Theeuwes, J. (2010). Reward Changes Salience in Human Vision via the Anterior Cingulate. Journal of Neuroscience, 30(33), 11096-11103. doi:10.1523/jneurosci.1026-10.2010 Hutchinson, J. B., Pak, S. S., Turk-Browne, N. B. (2016). Biased competition during long- term memory formation. Journal Of Cognitive Neuroscience, 28(1), 187-197. doi:10.1162/jocn_a_00889 Katsuki, F., Constantinidis, C. (2014). Bottom-up and top-down attention: Different processes and overlapping neural systems. The Neuroscientist, 20(5), 509-521. doi:10.1177/1073858413514136 Lee, H., Mozer, M.C., Vecera, S.P. (2009). Mechanisms of priming of pop-out: Stored representations or feature-gain modulations? Attention, Perception, Psychophysics, 71(5), 1059-1071. doi: 10.3758/APP.71.5.1059 Luck, S.J. (2008). Visual short-term memory. In S.J. Luck A. Hollingworth (Eds.), Visual Memory (pp. 43-85). New York: Oxford University Press. Maljkovic, V., Nakayama, K. (1994). Priming of pop-out: I. Role of features. Memory Cognition, 22(6), 657-72. doi: 10.3758/BF03209251 Miller, E.K., Desimone, R. (1994). Parallel neuronal mechanisms for short-term memory. Science, 263((5146), 520-522. doi: 10.1126/science.8290960 Moher, J., Egeth, H.E. (2012). The ignoring paradox: Cueing distractor features leads first to selection, then to inhibition of to-be-ignored items. Attention, Perception, Psychophysics, 74(8), 1590-1605. doi: 10.3758/s13414-012-0358-0 Sarter, M., Paolone, G. (2011). Deficits in attentional control: Cholinergic mechanisms and circuitry-based treatment approaches. Behavioral Neuroscience, 125(6), 825-835. doi:10.1037/a0026227 Schoorl, M., Putman, P., Van Der Werff, S., Van Der Does, A. W. (2014). Attentional bias and attentional control in posttraumatic stress disorder. Journal Of Anxiety Disorders, 28(2), 203-210. doi:10.1016/j.janxdis.2013.10.001 Theeuwes, J. (1992). Perceptual selectivity for color and form. Perception Psychophysics, 51(6), 599-606. doi:10.3758/BF03211656 Theeuwes, J. (2010). Top-down and bottom-up control of visual selection. Acta Psychologica, 135(2), 77-99. doi:10.1016/j.actpsy.2010.02.006 Tulving, E., Schacter, D.L. (1990). Priming and human memory systems. Science, 247(4940), 301-306. doi: 10.1126/science.2296719 Vecera, S. P., Cosman, J. D., Vatterott, D. B., Roper, Z. J. (2014). The control of visual attention: Toward a unified account. In B. H. Ross, B. H. Ross (Eds.) , The psychology of learning and motivation, Vol. 60 (pp. 303-347). San Diego, CA, US: Elsevier Academic Press. Vogel, E.K., Woodman, G.F., Luck, S.J. (2006). The time course of consolidation in visual working memory. Journal of Experimental Psychology: Human Perception and Performance,32(6), 1436-1451. doi: 10.1037/0096-1523.32.6.1436

Midsummer Nights Dream: Shakespeare vs. Michael Hoffman Essay

Midsummer Night's Dream: Shakespeare vs. Michael Hoffman A Midsummer Night’s Dream is one of Shakespeare’s most popular and frequently performed comical plays (Berardinelli). The play transformed into a cinematic production by Michael Hoffman has not changed in its basic plot and dialogue, but the setting and some character traits have. The play setting has been gracefully moved from 16th century Greece to 19th century Tuscany (Berardinelli). The addition of bicycles to the play affects the characters in that they no longer have to chase each other around the woods, but can take chase in a more efficient fashion. As far as characters are concerned, Demetrius is no longer the smug and somewhat rude character we find in act 1, scene 1 (Shakespeare pg. 6, line 91), but rather a seemingly indifferent gentleman placed in an unfortunate circumstance set to delay his wedding to Hermia. Perhaps the most noticeable change in the character set from stage to film occurs in the characters of Puck and Nick Bottom.   Ã‚  Ã‚  Ã‚  Ã‚  Puck, or Robin Goodfellow, is established in the play as the jester to the King of Fairies, Oberon. He first appears in Act 2, Scene 1 when he and another fairy discuss the disagreement between Oberon and Titania are having. The fairy gives us some indication of Puck's character as she describes how Puck â€Å"frights the maidens of the villagery† and â€Å"Misleading the night wanderers† (Act 2.1, line 35). When Titania refuses to give up the boy servant that Oberon wants, he comes up with a plan to steal the child, and enlists Puck's help to do so. Oberon is fully aware of Puck’s desire to have a good time at the expense of others, but trusts him with the task of retrieving the flower to make Titania fall in love with â€Å"Lion, Bear, Wolf, or Bull.† (Act 2.1, line 180) The idea here is to convince Titania to hand over the changeling boy while she is infatuated with a beast. Being attracted to mischief, Puck seems excited to be taske d to this adventure, and claims to return â€Å"Within forty minutes† (Act 2.1, line 176) so that they can get started on their plan.   Ã‚  Ã‚  Ã‚  Ã‚  Puck describes his harmful behavior as if it is all logically consistent. He says he â€Å"Sometimes lurk in gossip’s bowl,† but does not think he takes anything too far. A lot of the humor that Puck brings to the play comes across in a subtle manner. For example, after he places the flower on Lysande... ...age. Instead of laughing at Bottom, the film generates a feeling of sorrow for his character. When the wine is poured on him when the craftsmen first meet, Bottom takes an obvious emotional blow, so one can see how he would artificially inflate himself with the false perception of being a wonderful actor. When chosen to perform for Thesseus’s wedding, the players are very nervous and turn to Bottom for comfort. They look up to and respect Bottom for his confidence and acting ability, but Bottom later makes a fool of himself in the play by over dramatizing the part of Pyramus, especially when he performs the death of Pyramus. Michael Hoffman’s adaptation of A Midsummer Night’s Dream brings a classical play to a modern audience and makes it an exciting and humorous experience. This is accomplished most notably with the direction he gives to the two characters discussed. The animated humor of Bottom and the slightly more subtle badgering of other characters brou ght forth by Puck creates a certain amount of attachment to the movie by the viewer. The cinematic version of Shakespeare’s play is well adapted to a modern audience, especially through the characters of Puck and Nick Bottom.

Peter Cook and E. E. Cummings Essay -- Biography Biographies Essays

Peter Cook and E. E. Cummings      Ã‚  Ã‚   Contemporary poets have made interesting additions to modern and post-modern poetry as a collective whole. They have given unique insights into the nature of modern poetry and provided a broader understanding into the purpose and concept of poetry as an art form. One contemporary poet of importance is Peter Cook.    Peter Cook is a contemporary deaf ASL poet. He incorporates American Sign Language, mime, dance, and storytelling into his performance of his poetry, which is written in American Sign Language and translated into written or spoken English. For instance, in the Flying Words Project, he performed his poetry in ASL while Kenny Lerner performed the same poetry orally (A Deaf Poetics). The most interesting aspect of his poetry is the visual aspect of his performance of it. Seeing the words on the page is not enough to understand any of his poems, but they must be seen, ideally with an understanding of ASL (Graz erzÃ…  hlt). One of his poems performed during the Flying Words project was videotaped.    poetry poetry poetry is shot . . . circling, revolving, exploding hits the open window . . . and it tastes delicious it's loaded into the magnum and is shot back into your heart poetry is the painter and the portrait . . . (The Best Minds of Our Generation)    To watch this performed, however, is a much different experience than simply hearing it voiced. This is similar to some of E. E. Cummings' poems which are visually arranged on the page in such as way to enhance the meaning of the poem aside from simply hearing the words aloud. Cummings' use of punctuation and spacing, breaking up words and carefully arra... ...ed to modern poetry as a form of expression. While pre-modern and classical poetry often focused on rhyme and meter, two poetic devices which have no meaning to deaf poetry, modern poetry has provided a much freer view of poetry that also looks at poetry as a visual art form. This view was, in part, brought about by the works of such poets as E. E. Cummings, and evolved into such intriguing projects as the Visual Words project at RIT, and the Flying Words project of Peter Cook.    Sources Cited: Cummings, E. E. Selected Poems. Liveright, New York. 1994.   http://www.tales.org/kuenstler/cook_eng.htm, Graz erzÃ…  hlt 2001   http://poetry.about.com/library/weekly/aa061097.htm, A Deaf Poetics, part III - Poetry - 6/10/97   http://www.poetspath.com/rm/flying.ram, The Best Minds of Our Generation (The Allen Ginsberg video is interesting, too)   

How the Vietnam War Effected the American People and the American Presi

?The Vietnam War was fought during 1960 to 1975. It began as an attempt by Communist guerrillas?in the South to overthrow the ?government of South Vietnam. The struggle widened into a war between South Vietnam and North Vietnam and ultimately led to a international conflict. The United States and some 40 other countries supported South Vietnam by supplying troops and the?USSR and the People's Republic of China furnished munitions to North Vietnam and the Vietcong. ?Despite the massive American aid, the VC numbers continued to increase. By November 1961, the VC fighting forces had grown from the ?2,000 fighters that had been left after Diem's ruthless anti-Communist ?campaign in 1957, to nearly 16, 000. Regardless of American weapons and money, the VC was winning the support of the villagers.?The US military response to the deteriorating position in South ?Vietnam was to apply more military force. The Joint Chiefs of Staff?wanted six US divisions and 200,000 men sent immediately to So uth ?Vietnam. In response, Kennedy refused to send in US?ground forces. Under Kennedy, the US commitment remained at an?advisory level. On November 22 of 1963, a tragic event took place. President John F. Kennedy was shot and killed while riding in a limousine through the streets of Dallas. The same day, Deputy Lyndon B. Johnson was sworn in as President. Johnson further increased the number of ?advisors and equipment being sent to Vietnam. He wanted to declare war, destroy North Vietnam and Communism as soon as possible, even if ?he had to sacrifice his plans for a ?Great Society.? ? Losing the Great Society was a terrible thought, but not so terrible ?as the thought of being responsible for America's losing a war to the ?Communists. Nothing co... ... the right thing, and the ?US had a right to stop what it thought was wrong. In conclusion, I believe that the Vietnam War had a massive impact?upon US society and domestic politics. The war bitterly divided the ?nation and caused protests and political conflict between supporters ?and opponents. It ruined Johnson's chances of being re-elected ?president in 1968 and even damaged Bill Clinton when he stood for the ?presidency in 1992. It may be that after more than 20 years the war ?now causes fewer problems in the United States. But some of the ?effects of the war have remained. The Pentagon Papers proved that ?American governments had misled the people and even lied to them about ?the war. As a result, many Americans are much less willing to believe ?what their government tells them. Today, governments won't win back the?trust of these Americans that easily.

Intercultural Tensions

Theme 1) Insiders and Outsiders: Although strategies for reducing intergroup tensions do exist, it is unlikely that misunderstandings and hostility can ever be entirely eliminated: agree or disagree. Name: Student #: Seminar Section: Professor: Class: Course Code: Due: Submitted: It is through extensive research in international relationships with the ever-present theme of insiders and outsiders that this essay has been cultivated. While strategies to reduce intergroup tensions exist; religious, ethnic and racial reasons will continue to cause violence and disputes in the international community and will never come to an end. For centuries, discrimination between races has caused harm in society through slavery and segregation. Ethnic cleansing, ethnic pluralism, multiculturalism and any other attempts made to bring ethnicities together or to separate them are too often the causes of disputes and wars. Religion has produced an immeasurable amount of damage worldwide to society, and is one of the largest creators of separation between people. The above statements will be examined further in the following portion of the document. It will use; wars, disputes, bad political decisions and the past thousand years of history to express the point that intergroup tensions will always exist. Religious tensions Religion is one of the greatest proponents for violence between people of all time. Christianity has caused wars since it was erected roughly two thousand years ago, not to mention, the religious wars that were fought before that time. Some explain the violence as consequences of different religion’s dogmas, to their specific faith. For instance, if a person lives their life abiding by the Ten Commandments and following Jesus then hey can go to heaven. However, that means that they must sacrifice their ability to steal, kill, covet thy neighbour’s wife, et cetera. Now, if a person from another religion is also sacrificing certain actions so that they can reach their promised afterlife, then there is a direct conflict on a religious basis in that monotheistic world. If these made up people both bel ieve that there is only one god, and they are both under different expectations in order to be allowed into the holy afterlife, then of course there will be conflict. When considered on a much larger scale, the conflict becomes increasingly dangerous. The war between the United States and Iraq right now was started over religion. The Islamic terrorist organization Al-Qaeda attacked U. S. soil on September 11th 2001 in the name of Allah, which caused the U. S. to retaliate. Currently, the war is still prevailing, seven years later. There are many efforts to end the war in Iraq however after analysis of the situation, the answer is that the soldiers must stay there as a present force. Ethnic Tensions Persistent clashes among ethnicities are a major indicator of the never-ending hostility and misunderstanding of cultures. Ethnic pluralism has caused countries to revaluate their heterogeneousness, labour migration and expulsion, which has caused interethnic catastrophes that often result in civil war. When different ethnicities start migrating into an area the locals of that land become worried about preserving their culture. This worrying, usually evolves into negative impacts on the community due to hostility felt towards the forced change on the locals. The term â€Å"ethnicity† is defined as a way to identify characteristics, such as cuisine, traditions, common ancestors or nationality to a specific group. From that, the volatile actions and conflicts that are disputed among ethnicities are more understandable when considering the family involved. The sense to protect ones family may provoke a person to fight, â€Å"If group members are potential kinsmen, a threat to any member of the group may be seen in somewhat the same light as a threat to the family. † (Horowitz, 1991, p. 4). The hostility against other ethnicities comes from the inherent will to protect ones family members. One of the most famous ethnic disputes is that which is fought over the Gaza Strip, â€Å"Perhaps the longest-lasting, and still problematic ethnic clash is that of the Israelis and the Palestinians. † (McCannon, 2006, p. 411). Even after establishing peace for over half a decade in the 1990s the Israelis and Palestinians returned to war with each other. The strategy of a cease-fire between Palestine and Israel temporarily stopped the war between the two countries, however, the persistency of continuous ethnic conflict prevailed. Racial Tensions Tensions between races are still very common all over the world and discrimination will continue to separate races. A recent study proves that in the new millennium people of different colours feel the need to have more distance in between them. The traditional more abrupt style of racism is less commonly used, however, now it is a quieter type of discrimination. The term used for the racism today is called institutional racism. It is a way of tactically disadvantaging specific races through policies and barriers to employment. It keeps the black community in the poor houses with the low paying jobs and bad health. An example of institutional discrimination hurting the ethnicities and races is bank loans. The bank has set up a system of which they follow in order to see who is applicable for a loan. One of the features of the bank’s system is calculating who is in the highest financial percentile group. Seeing as white males have dominated the business world for hundreds of years the bank considers the white male to be in the top percentile group. This would then give the white male the advantage for a loan over a black male because their average incomes are not as much as the white male group. The way this bank system works in the first place is only benefiting white males, which is discriminatory towards all other races and ethnicities. The whole political and institutional system needs to be reviewed and reconstructed in order to create equality among all races. This is unlikely to happen soon because it is a functional system, and possible replacements could wreak havoc across the U. S. So the racial discriminated against populous is left to wait for a new system that is not racist. The intergroup conflict continues once again without resolve. Conclusion To compile everything covered so far, the following are strong proponents for why the intergroup tensions are forever existent. The religious wars that have been continuously destroying lives and whole countries for thousands of year will not ever reside in peace. The large scope of ethnicities around the globe have the opportunity to reframe from wars and complete turmoil, however, they choose to continue fighting regardless of peace treaties. The racially discriminated against population in North America, primarily the United States, are subjected to many more years of institutional racism. Finally, to conclude the point that has been reiterated over and over again. Even though strategies to reduce intergroup tensions do exist, the global system will be plagued with hostility and misunderstandings because of religious, ethnic and racial conflicts. Works Cited 1. McCannon, J. (Ed. ). (2006). Barron's how to prepare for the ap world history advanced placement exam. New York City, New York: Barron's Educational Series. 2. Frymer, P. (2005). Racism revised: courts, labor law and the institutional construction of racial animus. American Political Science Review. 9, 373-387, 15. 3. Gonzalez, J. C. (2007). The ordinary-ness of institutional racism: the effect of history and law in the segregation and integration of Latinas /os in schools. American Educational History Journal. 34, 331-345. 4. Proudford, Smith, K. K. (2003). Group membership salience and the movement of conflict: reconceptualizing the interaction among race, gender, and hierarchy. The Journal of Philosophy. 19, 223-234, 11. 5. Williams, R. M. (1947). The reduction of intergroup tensions: a survey of research on problems of ethnic, racial, and religious group relations. The Annals of The American Academy. 1, 166-167, 2. 6. Wilson, J. Q. (2008). The downside of diversity. The Wilson Quarterly. 32, 67-68, 2. 7. Hughes, G. (2008). Words, war and terror.. English Today. 24, 13-17,5. 8. (2007). In god's name. The Economist. 385, 4. 9. Sekulic, D. , Massey, G. , & Hodson, R. (2006). Ethnic intolerance and ethnic conflict in the dissolution of Yugoslavia.. Ethnic & Racial Studies. 29, 797-827, 30 10. Horowitz, D L. (1991). Ethnic groups in conflict. Los Angeles, California: Berkeley University Press. 1-66, 4.

Byd Company Case Analysis Essay

1. BYD Company, Ltd. (BYD) is the existences second largest manufacturer of reversible batteries. Exhibit 1 shows that between 1999 and 2001, BYDs annual gross r purgeue grew three generation exceeding RMB 1.3 billion in 2001. base on the first four months of 2002, BYDs annual sales are expect exceed RMB 1.6 billion in 2002. Founded in 1995 by Wang Chuan-Fu, chairman and president, BYD has built its temper by becoming the largest Chinese supplier of lithium-ion batteries to cell phone manufacturers. Exhibit 3 shows that by 2002, BYD was among the top four manufactures cosmopolitan and was the largest Chinese manufacturer in some(prenominal)ly of the three main battery technologies (with or so 9% market share in Li-ion engineering, 31% market share in NiCd technology, and 8% market share in NiMH technology).Despite the charge of large Japanese competitors including Sanyo, Sony, and Matsushita in the global market and a large number of local Chinese firms, BYDs aim to improve the timber of products while keeping the price impression started winning it business from foreign companies. By doing so, BYD has positioned itself as a live leader in the batter constancy and has move towards cost receipts in manufacturing of its products. BYD show on the technology and product issuance by investing about 2% of the companys revenue in product and offset R&D. Since the cultivation of its first lithium-ion battery in 1997, BYD has do several improvements that increased the cycle life-time of its products. BYD moved from having no patents as of 1999 to place s hollow outs of patents as of the beginning of 2002.The manufacturing turn in terms of sequence of steps at BYD was similar to that at the competing Japanese firms. However, Japanese firms had closely of the processes machinemated and had to a greater extent dry-room space. This kind of set up infallible greater investment in uppercase equipment and accounted for an annual capital expenditure quintet to ten times more than that at BYD. The biggest threat to BYDs competitive advantage is the tough competition face up from the emergence of nearly 200 Chinese firms in the rechargeable battery market.Like BYD did, these Chinese firms too relied on comminute-intense production process. The deficiency of proper regulations in China allows the competitors to mate BYD processes easily. On the other hand, BYD faced a shortage of labor in Shenzhen because of the presence of large number of manufacturers located in that region. At BYD, 95% of the work personnel department on the battery production is childlike women who have come from smaller villages crosswise China. They would work here for a twain of years before returning to their stead villages. As a result of this migration pattern, BYD faced a turnover of 10% to 20% in its manufacturing workforce.2. The core competencies of BYD are bombing Technology (by changing the product materials to benefit them less sensitive to humidity), R&D department, world Resource Management (providing housing, food, and wellness insurance to workers, discipline traning, job revolution to reduce monotony, social activities and promotions), cheap labor and Manufacturing process (labor plus jigs equals automation). Of the above mentioned core competencies, battery technology, R&D department, Human Resource Management, and cheap labor are transferrable to the self-propelled business. However, the manufacturing process which is not automated is not transferrable to the self-propelled business. From the resources perspective BYD should enter the auto industry because getting Qinchuan elevator car Company offers BYD rarified resources much(prenominal) as production permits and shoot down for its refreshing motorcar factory, which are fundamental barriers for entry for bracing competitors, at a reasonable price. These resources coupled with the BYDs mobile resources could result in a self-ma de enterprise.3. The Chinese auto industry is general attractive. There is huge growth expect in the Chinese demand for automobiles from 1 million sedans in 2002 to potentially 6 million by 2010. harbourn up this evaluate growth in demand for automobiles, several Chinese auto manufacturers had partnered with foreign manufacturers, such as General Motors, Toyota, and Volkswagen to sell their vehicles. As shown in Exhibit 13, the production ability of major firms in china slightly exceeded 2 million units in 2002, this jut out is expected to reach 3.5 million units by 2012 as shown in Exhibit 14. Yes The Chinese auto industry is attractive to BYD.Given the expected growth and demand in the auto industry, combined with Chinese brass having stopped issuing production permits for fresh self-propelled companies, there are really few remaining opportunities to get in to this booming auto industry. Moreover, BYD is getting a good bargain as the assets of the state-owned Qinchuan Auto are being sold at a cheaper price. The state owned auto manufacturers without foreign partners accounted for 25% of auto sales in China. Many of the SOE manufacturers did not even have R&D departments. Because close to of the automobile parts were imported, similar models of cars cost more in China than in USA.The existing foreign joint ventures were marketing the vehicles at prices that gave them margins of 10% to 20%. Considering the menses situation, there is room for low-priced entrants. Wang endlessly dreamt of applying Li-ion battery technology to develop an electric car vehicle. Using newer battery technology and bring together it cheaply, the vehicle could be competitively priced and portray a way for China to ricochet forward in an industry and technology in which it had previously lagged other nations. Wang was as well as excited about applying BYDs dusky capabilities in process engineering employ so successfully to design new methods of battery productio n that gave BYD a evidentiary cost advantage over global competitors to automotive manufacturing.4. In addition to religious offering OEMs a one-stop solution for the outsourced manufacturing of their products, BYD should also dumbfound Qinchuan Auto Company. Because of the huge potential for the automotive industry in China and rattling few available opportunities, this is the right piece for BYD to enter the automotive industry. As Qinchuan Auto Company already has a progress to in the market, with its flagship product Flyer, BYD should continue exchange Flyer along with other upgraded new models of car. BYD should also invest in automating the manufacturing process and R&D department.It should ensure that most of the auto parts are internally or locally manufactured in order to keep the costs at minimum and margins high. The company should invest to a great extent in infrastructure needed to offer to the foreseen demand in the Chinese automotive industry. It should inv est heavily in acquiring quality manpower by offering them good salaries, perks etc. If capital is a challenge, because BYD could partner with foreign manufacturer and yield them a platform to sell their products in the Chinese automotive industry. This will give BYD enough time to closely study the Chinese automotive industry and take necessary steps.

Nature of the Consumer Decision Making Essay

Introduction instanter much than ever in such(prenominal) a highly competitive argumentation world were separately crossroad and value offered is competing with identical and alternative crossings, it is purport-or-death from the businesses dit of envision that their reaping or help is of the highest standard possible. Correctly marketed a harvest-feast could be infinitely successful, whilst on the other hand a poorly marketed output could be the death of it. From a marketers perspective it is them qualification the harvesting what it is, from deciding consumers wants and demand, to infering these in an end product that satisfies these ineluctably. In order for this to happen marketers must take into accounting the vast amount of cognitive cognitive operationes the consumer goes done before, during and later on fashioning a leverage. This report provides a find away into the consumers finale fashioning surgery, looking much than depth into the role motif plays in these lasts and the respective(a) theoretical manikin frame becomes that atomic number 18 aimd in this process. The report testament besides let online how a marketer give the sack use this knowledge to service consumers in their purchase choices and closings through and throughout the report when applicable.The consumer decision making processFour views of consumer decision makingThe consumer decision making process is one that the consumer makes when making a get. There be different posers that nominate been produced in metre to support this idea, with four generalist views of consumer decision making, to each(prenominal) one highlighting different variables. These be the Economic view which focuses on the idea that the consumer makes decisions establish on rational behaviour, i.e. address verse benefits, leave down I get a good ample product service for my money?. A nonher view that marketers hold is the passive view in which opposes the stinting view by believing consumers to be unassertive to every marketers in vest, stating that consumers are impulsive buyers, easily manipulated with merchandising efforts. Thirdly is the Emotional view which whitethorn be seen as irrational behaviour found on lifeings rather than roughly(prenominal) logical reasoning, i.e. decisions based on love, hope, sexuality etc. Fourth and probably the most prolific one would be the 5 lay out (cognitive process).The 5 horizontal surface process outlines the cognitive functioning consumers go through when making decisions. Marketers preface frequently refer tothis computer simulation when geting how to effectively influence the consumers choices. It shows that more(prenominal) consideration goes into the decision making process than just a purchase decision and dismantle continues post-purchase. Although the consumer does not always necessarily follow each full stop, some metres they whitethorn skip exemplifys when making more impulsive decisions or routine purchases.For drill when considering this model it would be nave to think the consumer will put the same amount of thought into buying a pack of chewing gum at a advancedsagent to buying a new car. The purchase of chewing gum is generally an impulsive decision that does not require much preceding(prenominal) thought, whereas the purchase of a car is less routine and requires a lot of thought into varying f betors such as cost verses benefits. (Consumer Decision Making Process, 2008) Schiffman and Kanuk describe the process as universe viewed in 3 discrete but interlocking dresss, the input stage, process stage and output stage. Below is an extended model of this process, which includes outside influences and psychological factors.Figure 1External Influences sooner the consumer even so has the thought of making a purchase, they are already influenced by two sources subconsciously, the first being the firms selling efforts (the four Ps) w hich creates an awareness for the product via marketers attempts to inform and persuade the consumer through products, promotion, price and carry of distribution . Secondly, sociological influences reveal an underlying vestigial need to fit in to legitimate genial groups, lifestyles, cultures etc. that are not right off commercially related i.e. A neighbour or champ owning a product that an individualist likes, and then by chance creating a want for it. Consumer decision making modelThe decision making model as shown in figure 1 could reflect not lone(prenominal) the cognitive view to decision making, but besides the wound up view as it incorporates various socio-cultural input (as previously mentioned) that could be described as emotional based, and also psychological processes(discussed later)involved when existingly making the decision. tang at figure 1 the first stage of the decision process is the needrecognition, this is where the consumer realises a need for som ething. This could come from peradventure running out of something and needing more, or receiving information on a product from an external source that leads them to want it. This would logically then lead the consumer to the second dissipate of the process the pre-purchase attempt, this is the point where the consumer begins to process the thought of what product may satisfy their need, they may base their ideas on previous experience and memories (psychological factors), or may opt to attend for useful information to friend in their decision ( staple fiber internet search).At this point the consumer is drawing up information from external sources and at the same time has psychological factors influencing their decision. i.e.Consumersmotivation, perception, learning, personality and offices. Solomon (2006) addresses the fact to how much actual searching takes mall, stating that younger, better educated people will spend more time searching/fact finding before making a deci sion in comparison to an older person, who has less procurable convey to search. He also hypothesizes that women are more inclined to research products. A generalisation that is value keeping in assessment from a marketers perspective as based on this surmisal it would be logical to focus trade efforts at these for a more effective result. For ensample it would not be cost-efficient for a business to waste money trying to tug a product to a social group that tends to shake off limited internet access, i.e. older people.The third stage of the process the military rank of alternatives is probably the longest part of the decision making process in basis of time as the consumer has tenfold factors to consider. At this point the consumer, devoted previous knowledge built up in the previous stage, now has to filter from the potentially hundreds of available possibilities. Perhaps utilize base cost v benefits and perceived risk of alternatives, or even more complicated co gnitive processes requiring more effort. The considered doctors of choices are known as the evoked set The quaternate stage enters the output area of the decision making process, this is where the consumer has made a decision and makes the purchase from the set of possibilities acknowledged in the evoked set, this would be classed as a trial purchase as the consumer has not previously tested the product.The other suit of purchase would be the repeat purchase in which the consumer skips steps of the process be social movement they already number out a want for the product payable to alreadyusing it and needing more ( flaw loyalty). at a time purchased the next and final stage of the process would be the post purchase evaluation, consumers now evaluate their purchase decision, deciding whether they are totally happy with the product, or perhaps would arrest preferred one of the alternatives. At this point it is full of life for the marketers to make sure the consumers feels they made the right decision in choosing their product, as next time they will take their business elsewhere.Psychological factorsThe psychological factors in the human psyche that influence the input stage of the model are key tools that a marketer brush aside use to utilise their relationship with the consumer. A good sympathizeing of each can help the marketer focus efforts based around the consumers way of thinking. Consumer Personality this is what separates humans and reflects individual differences, personality is always consistent and enduring. Sigmund Freud famously split the mingled subject into three interacting parts, ID, Super self and Ego. The ID being your basic ineluctably ( hungriness, thirst and sex). Superswelled head being the way the people act out their primitive needs in a socially acceptable manner (restraining impulsive ID feelings). eventually the Ego is the consumers conscious susceptibility to experience the demands and constraints of the previous two. Freud believed that an individuals successfulness in tackling each stage will in turn reflect personality.For example a person can be fixated in later life through a dis gaiety of needs in development stages in early life. i.e. if a child does not feel loved when developing it could leave them striving to feel it in later life, or perhaps opponent this lead them to not seek love overdue to not experiencing it (a defining characteristic in any personality). From a marketers opinion a person could be easily manipulated in later life due to decisions they have made in earlier stages. Consumer scholarship the active psychological process in which stimuli are selected and organised into meaningful patterns, (Buchanan, 1991). Perception is how humans interpret information they make pick up through sensations like sight, taste, hearing, smell and touch, and then respond to whence to create a perception. For example from the marketers perspective, it is crucial that the perception of their product or service to the consumer is good i.e. effective stimuli,as if the consumer gains a detrimental perception of a good they will not wish to purchase. Marketers can seek to improve brand perception through trials i.e. if consumer enjoys the product they will re-purchase based on previous experience.This would be one example of assisting a consumer in a purchase. Consumer Learning refers to a humans capacity to pick up knowledge, through information or experience on a product, directly or indirectly i.e. a consumer does not have to have tried a product to have a perceived familiarity with it, they may know somebody who has a familiarity and has told them about it, given them enough of an arrangement to either like or dislike it. The general idea that when a product is completely unknown to the consumer that the quality of it is reflected in price. Consumer Attitudes An attitude in marketing terms is defined as a general evaluation of a product or service formed over time (Solomon, 2008). An attitude satisfies a personal motiveand at the same time, affects the shopping and buying habits of consumers.Dr. Lars Perner (2010) (Understanding Consumer Attitudes, 2010). For the marketers it is up to them to understand why certain attitudes exist and either work with them or seek to change them. Consumer Motivation defined by Schiffman and Kanuk (2010) as being the driving mogul within individuals that impels them to action. It could be referred to as the processes that make believe people to behave as they do, from a psychological need to how they seek to satisfy it. Marketers can use identified motives to develop a better marketing mix giving them a better targeted marketing strategy.The role of motivationMaslows Hierarchy of askDr Abraham Maslow formulated this hierarchy of needs as a hypothesis behind how human motivation works, a theory now widely accepted. Similarly to Freudian beliefs (the ID) that basic physiological needs have to be f ulfilled in order to reach high satisfaction. i.e. fare, water, air, shelter and sex. Generally these needs are genial by the majority (unless homeless, then these would be intact needs). Once satisfied the next stage would lead to safety needs not only physical safety but also safety in terms of finance, stability, education etc. Once an individual believes the previous needs aremet they then consider social needs. These needs include love, affection and acceptance, all of which are socially desired by everyone as we are motivated to find good relationships. Once these needs are generally met, the ego needs of human nature come into play. The ego needs can be of two types, inward say i.e. self-esteem, success, personal satisfaction, or outwardly directed ego needs such as prestige, status and reputation. The supreme need is for humans to reach self-fulfilment, to become the crush of their potential (according to Maslow this need is rarely satisfied because generally ego nee ds are not richly satisfied)Alderfer (1972) describes there being two types of needs, a basic need (innate), innate needs being the basic aim of needs relating to survival i.e. hunger, thirst and sex, and also Acquired needs which are picked up in life as a response to the environment and cultures. A theory echoed by Freud and also Maslow. Although Alderfer revised the last mentioned stages of Maslows hierarchy of needs by realising some of the middle stages overlap, confusion of these needs could lead a marketer to appeal to the wrong type of consumer. So Alderfer changed Maslows five stage process into a more simple three stage one, which is similar in the fact it represents levels of needs (pyramid). Although Alderfers model states that humans may be motivated by more than one need and non-reliant of satisfaction of each need for progression i.e. an artist who may place growth needs above existence.An article by Mark Rodgers called Challenging Maslow refers to the period of t ime in which Maslow has created this theory on motivation, stating that given the time in which it was created would not depict modern views to human motivation. Rodgers believes that Maslow produced his theory in a time when his home sphere had just emerged from a world war and out of the greatest depression of the 20th century, needs at this time would be lower as in physiological and safety. Whereas nowa mean solar days with more than 50 geezerhood of economic growth, the average person enjoys a more stable lifestyle and allows them to have higher cerebrate needs such as egoistic and self-actualization. (Rodgers, 2004) How marketers can apply understanding of these processes and motivation to assist consumers in purchasing decisions Developing on what has been previously stirred upon it would be a fairjudgement to say that marketers have the ability to manipulate consumers entirely.Once they have understood consumers needs and wants they can use them once more when producing a marketing plan to reposition a product or perhaps launch another. exploitation theories such as Maslows, marketers can nameise to precise motivational needs, using powerful marketing tools such as advertising. Advertisements are cues employ to arouse needs, marketers consequently creates ads to aid consumer choices. Advertising techniques can attract assistance by appealing to needs (innate) or perhaps having such an image to create a new need or desire (acquired). They can advertise a product to directly stimulate levels of motivation i.e. Maslows self-fulfilment or Freuds super ego through making a product come along visually emphasised as a certain amount of perfection which would satisfy top level needs.Physiological arousal can be used to stimulate consumers most basic needs, for example a visually sexy advertisement would attract the precaution of most adults, or perhaps an advertisement of a new burger at a fast food chain would focus to basic biogenic hunger needs. Cleverly marketed an advert can appeal to multiple needs, making a product seem snappy for a consumer to own as it is seen as unanimous many needs, creating a surd chance of consumers purchasing this product.Looking into an emotional arousal view of marketing it can be seen that a lot of kindliness based organisations use emotional advertising to founding a sad response from the audience. For example an advert seeking to create an awareness and revenue for famished children of third world countries would seek to discomfort the viewer by highlighting their struggle to find satisfaction of their biological needs and contrast this with our perhaps extra ego and self-fulfilment needs. This in turn triggers an emotional response, and perhaps self-disappointment which would lead the individual to donate sympathetically.ConclusionTo conclude, there has been a build-up of various consumer decision based theory and framework in this report that helps give an understanding to how the processes work, leading into motivation and various theory and models behind them. The theory can be applied directly when producing a marketing mix or segmenting the market, as it offers a clear insight into how thehuman mind operates when considering purchase decisions. Another key aspect of marketing, by gaining an understanding of the consumers wants and needs before creating a product and marketing campaign that could ultimately fail and cause substantial losses financially.Marketers nowadays have to be at the top of their game due to deluge markets with similar products they have to be able to overstep the benefits of their product to the consumer and how it may differentiate from competitors. Marketers have the ability to create a want for a product that would not previously have been desired and therefore have the ability to manipulate peoples needs throughout their lifetimes through this incredibly strong tool and the added benefit of ease of distribution channels of info rmation through advancements in modern day technology.